Luxury Listing Specialist - Live CE Event
September 15, 2023 (9:00am - Noon)
Broward Council of the MIAMI Association of REALTORS
13680 NW 14th St, Sunrise, FL 33323
This course presents the principles, strategies, and systems that can be implemented to successfully help luxury homeowners sell their home faster and for more money. Gain excellent, advanced, and cutting edge techniques for helping luxury homeowners sell their homes and “stand out” above the competition.

Upon completion of this course, participants will be able to:
  • Describe how price determines the high-end status of a home
  • Develop building blocks to help you sell homes faster for a higher asking price
  • Learn why lifestyle marketing helps sell homes faster
  • Understand personality traits is vital for lead conversion and negotiating with today’s consumers
  • How to have a potential client presold on your marketing BEFORE meeting with them
About Michael LaFido
Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”.

Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.

Michael, the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing’ by the International Property Awards.

Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world.

Michael was awarded the 2019 MVP (Most Valued Partner) by “Who’s Who in Luxury Real Estate” ( Many agents within the industry are calling Michael’s methods “The New Standard” for marketing luxury homes today.